Iliad 3:383

Greek Homeric Greek and Early Greek Poetry
1

α?τὴ δ’ αὖθ’ Ἑλένην καλέους’ ἴε

α?τή seems to indicate some emphasis but I don’t see a reason for it.
The subject in the line before is Apophrodites and she is the subject here as well.
Why the emphasis?

2

Could it be that she is going in person (herself) to call Helen instead of sending someone else?