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α?τὴ δ' αὖθ' Ἑλένην καλέους' ἴε

α?τή seems to indicate some emphasis but I don't see a reason for it.
The subject in the line before is Apophrodites and she is the subject here as well.
Why the emphasis?

Could it be that she is going in person (herself) to call Helen instead of sending someone else?